Thursday, February 12, 2009

Personal Marketing for future needs

If you want to stand head and shoulders above the crowd and be in charge of your career, you must employ the latest Web 2.0 techniques and be willing to change those techniques as they are replaced by newer opportunities.

The only constant is change, and the rate of change is increasing. So the Web 2.0 world of today will certainly be replaced by Web 3.0—probably before you know it.

To achieve the highest level of success and fulfillment today, you must immerse yourself in the Web 2.0 frame of mind. That means developing a new set of career management habits.

Become the perfect passive job candidate
Soon, you will move from hunting for jobs to being hunted. Job boards will be a thing of the past, and open positions will come looking for you. That means you need to make yourself visible to prospective hiring managers and executive recruiters.

Social-networking sites and online portals are a great way to connect with like-minded professionals and increase your visibility in your area of thought leadership.

The MarketingProfs Know-how Exchange, LinkedIn, Ryze, and countless other portals and social-networking sites are your opportunity to become selectively famous. But like most tools, you need to use them if you want them to add value to your career.

When’s the last time you logged into a social-networking site?

Build your own fan club
Establish a blog. Make your point of view clear. Build an SEO strategy for your blog so you can attract people who are interested in what you have to say. With RSS feeds and open commenting, you can stay connected to a community.

Those with whom your message resonates will subscribe to your blog and/or post comments. This is a great way to express your thought-leadership, expand your virtual network, and increase your GQ (Google Quotient).

Remember, every post you make is one more item that Google will return when someone googles your name. And visibility is essential to professional success.

Use multimedia to express your views
Audio and video abound on the Web. They provide a fun, multifaceted way to clearly express your message. With over 50,000 new clips added to MySpace today (the day I wrote this article), video is no longer the exception. And with cool, free audio tools like Audacity, anyone can create sound clips that are professional-sounding.

A drab resume or Web site that does not take advantage of images, sounds, and movies will likely bore those who some across it. In a world where the average 20-year-old is an amateur film producer and sound engineer, you want to make sure you are using multimedia effectively to communicate your message


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