Monday, August 3, 2009

Five marketing time wasters

From: Five marketing time wasters

Deciding how to allocate time and resources is a difficult process for any business -and it’s even harder for start-ups. But of all the allocation decisions to be made, there’s none more difficult than marketing.

In an excellent article Scott Olson tells about five marketing time wasters
the details to each of those can be found at his blog. :

  1. Bloated Marketing Requirements Documents (MRD)

  2. Direct mail lead generation

  3. Analyst subscriptions

  4. Branding, advertising, and trade show sponsorships

  5. Detailed sales PowerPoint presentations

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